If you have a clothing brand, you’re already aware that there are organic cotton t-shirts and sweatshirts, but if you have never thought much about them for your business, they can have surprising benefits. Should it be something you might be interested in for your brand, the best place to start is with research. So, let’s examine how it can benefit you and your business.
What exactly are organic cotton t-shirts and sweatshirts?
It means that the organic cotton used to compose the t-shirts and sweatshirts was grown under highly-regulated standards, and the process didn’t include anything like pesticides or chemicals.
Organic cotton is free of GMOs, and during the growing process, there’s special care taken for the environment, such as how to conserve the most water. Now onto some of the benefits…
Cotton can be better for skin sensitivities
No one looks forward to putting on a piece of clothing only to have it feel itchy and uncomfortable to the point where they can not even wear it. If customers of your clothing brand shop for t-shirts and sweatshirts, chances are they will have less skin irritation (if any) with organic cotton items than with non-organic cotton.
This garment alternative does not use chemicals during processing that can irritate the skin of those with sensitivities. Many specifically seek organic clothing items to help decrease the chances of a reaction.
It shows a concern for the environment
Considering the organic growing process for the cotton, buying organic cotton t-shirts and sweatshirts to sell via your clothing brand can show a genuine concern for the environment, which many shoppers tend to appreciate.
Most people want to preserve the Earth’s resources as much as possible, even by doing small daily things (recycling, compositing, walking more, etc.). Organic clothing can be one more way to support these growing efforts while helping them do their part.
Quality over quantity
Due to the organic growing processes, such as the lack of chemicals and the favorable condition of the cotton’s growing environment, organic cotton is believed to be more durable than that with a different start or composition.
For example, the same level of care goes into making t-shirts and sweatshirts as the growing process. So then, the clothing could be incredibly durable, which is excellent for its overall look and longevity and for it being a better personal purchasing and selling decision.
What about the cost of cotton?
Organic cotton tends to be the costlier option of the two. However, if you buy your t-shirts and sweatshirts wholesale, getting them for a great price can be easy since you’re not paying the retail cost.
Typically, you can turn around and pass that slight cost increase on to your customers rather than absorbing the difference yourself. In addition, the increased expense promotes the higher quality of the garment, creating a product with more sustainability.
Do customers care about organic cotton clothing?
We would be lying if we said that every customer cares whether a t-shirt or sweatshirt they buy is composed of organic cotton; it is simply not the case. However, many genuinely care about playing their part to help the environment and being fans of the benefits of buying organic clothing. As a result, consumers are often willing to pay more for quality.
Whether you have an online or brick-and-mortar clothing store, advertise that you sell organic t-shirts and sweatshirts. Those specifically looking for them will want to know if they can buy them from you.
Additionally, customers looking for the style of t-shirts and sweatshirts you offer might see that the organic option is relatively inexpensive than the standard version and may choose to buy the former over the latter if you offer both.
Are all organic t-shirts and sweatshirts 100% organic?
There are options available that are 100% organic, but not all t-shirts and sweatshirts labeled as organic are entirely composed of it. Even if clothing items state that they’re organic in the title, don’t assume it’s 100% cotton.
Make sure to read the description to determine the percentage before deciding if it’s the right option for you and your business. In addition, research which percentage of organic cotton customers prefer over the other. For example, when describing the clothing, clearly detail what percentage is organic, so they know what they’re getting from you and will be wearing.
If businesses engage in eco-friendly practices, they will advertise them prominently on their website. In addition, explain it on individual product pages, such as the one for the Bella + Canvas unisex sponge fleece raglan sweatshirt. Read any information thoroughly to understand the provided details about practices and materials. Then, convey that information to your customers.
How can I make my shopping experience even more eco-friendly?
Suppose you are already offering your customers organic t-shirts and sweatshirts. Consider taking it further and making their shopping experience even more eco-friendly. For example, consider offering them an e-receipt sent to their email instead of a paper receipt. If you’re mailing an order to a customer, use recycled shipping materials to inform customers about your efforts.
Not only might they be impressed by the steps you’re taking to offer quality clothing while also helping the environment, but they may feel inspired to make environmentally friendly changes.
How many organic t-shirts and sweatshirts should I buy?
If you decide to buy organic t-shirts and sweatshirts, how many you want to buy for your brand is up to you. However, start with a small quantity of each to see how they would sell and how popular your chosen versions are among your customers before purchasing a significant amount.
In addition, you may provide a survey for your customers, quickly asking if they would prefer organic cotton options available within your products. Should you decide to sell organic cotton t-shirts and sweatshirts via your company, research to find out what the best businesses that adhere to ethical business practices you believe in while also offering the clothing you want at optimal prices.
You can also take the time to do more research into the organic cotton processing method to learn as much about it as possible before you commit to making a clothing purchase.