Are Facebook and Instagram the same? This is a question most business owners were confused about in the past. However, today, most of them are linking the two to generate better business. Many business owners are linking their Instagram accounts with Facebook to get increased customer reach, better brand awareness, and more sales. However, most of them are not sure as to whether both these social media platforms are the same or not. Experts say there are differences between Facebook and Instagram; however, integrating them together is indeed a killer combination- now the question is how?
Better exposure and brand visibility
When you link Facebook to Instagram, you will find that both of them give you better exposure and brand visibility. The linking process is simple. You just have to go to the account settings of your Instagram profile and click on the three visible dots located on the top corner of the screen. Later you should scroll down to Linked accounts and choose Facebook. You can enter your personal user id and password to log in and click share on the Instagram business page. The linking is complete. Thanks to Instagram-Facebook integration, you can now reach out to several customers in a single click. You create a two -way advertising stream that caters to your followers on both platforms. This linking also helps you to increase followers and инстаграмнакруткалайков as well.
Understand the difference between Instagram and Facebook
Note that though you have linked Instagram to Facebook, both platforms are not the same. Instagram is a photo-sharing or photo search and visual platform. It is a mobile app, and here the videos and the photos you post to capture the attention of your targeted audience. However, Facebook is not the same. It is a social media platform that gives room to blog and article posts. Photos do well here; however, the platform is not solely for visual content. Facebook allows the user to transition between external links and the mobile app. Therefore, if you have the sole aim to drive traffic to your business website, Facebook is a good social media platform that helps you. You can insert article links of Facebook on your Stories or captions for your followers to check. However, make sure that they are relevant to your business and carry good information for your followers to read.
Therefore, if you are still pondering whether you should link Instagram to Facebook, experts suggest yes. In fact, you have nothing to lose when it comes to business gains. Your business will get the brand exposure it needs, and followers from both platforms are able to keep track of your posts. Make sure the posts are relevant to your business niche and have good captions. If you are using images, they should be of a high resolution. The same holds true for videos that you post on Instagram. In this way, you can connect and reach out to your targeted audience and convert followers into loyal customers with success!
Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She helps marketers to achieve better results.